4 Key Food and Beverage Trends for 2021
Food & beverage (F&B) companies faced incredible challenges during the COVID-19 pandemic especially related to delivery, supply chain, and last-mile logistics. Shelter-in-place orders made shopping frustrating and risky, complicated by social distancing. Dining restrictions forced people to make more meals at home, often with basic staples that were long-lasting and easy to store. Proactive grocery stores turned to e-commerce for online ordering. As the pandemic took hold, F&B companies re-evaluated their supply chains and business models and invested in new technologies to make themselves more resilient and agile moving forward. (source: gray.com)
Consumer-centric strategies continue to drive F&B innovation. Below are four key trends that will help shape the F&B industry in 2021:
- Healthier foods
The risks of COVID-19 have made consumers more interested in healthy foods that boost immune system performance.
- Home-made convenience
Many consumers purchased in-home appliances to make meal preparation easier during the pandemic.
- Food safety
Food producers are increasingly using blockchain and other Internet of Things (IoT) technologies to track the handling of food ingredients and finished products throughout the value chain, as well as monitor environmental conditions during shipment.
- Industry 4.0 technologies
F&B manufacturers are moving toward "smarter" operations that increase supply chain manufacturing efficiencies.